S1 Keratin

Experience the new generation of organic hair straightening with the S1 Keratin System — a
3-step professional treatment designed to straighten and smooth hair without harsh chemicals. Dermatologically
tested and free from formaldehyde, smoke, fumes, and unpleasant odours, it delivers full smoothing, volume
reduction, frizz elimination, and deep rejuvenation for the hair.

Formulated with organic acids and vitamin E, Step 2 is completely rinsed before blow drying, making the hair
easier to iron and style. The result is long-lasting smoothness, shine, and manageability for up to 4 months — a
true straightening experience trusted by professionals and loved by customers.

Hair Benefits

• Straightens and smooths without harsh chemicals or formaldehyde


• Eliminates frizz while reducing volume for a sleeker look


• Rejuvenates and nourishes with organic acids and vitamin E


• Enhances shine and manageability for easy styling


• Long-lasting results for up to 4 months

Key Ingredients

• Step 1: Straightening Shampoo (1 Litre) – Prepares hair for treatment by deeply cleansing and opening the cuticle


• Step 2: Straightening Treatment (1 Litre) – Organic acid and vitamin E formula to smooth, straighten, and restore hair


• Step 3: Straightening Mask (1 Litre) – Seals in moisture, softness, and shine for lasting results

Use Directions

1. Shampoo hair twice with STEP 1. The first shampoo should be concentrated on the scalp, providing a light massage. Shampoo and rinse as usual. The second shampoo should be concentrated on hair length and tips. STEP 1 must remain in hair for 1 minutes before being rinsed out. Ensure hair is rinsed out at 1%.
2. Blow dry hair to 8%. Divide hair into sections. Starting from 1/2 cm from the scalp, apply STEP 2 to hair from roots to tips comb thoroughly. STEP 2 must remain in hair for 2 minutes. Follow by rinsing hair out 1%. It is important to ensure that hair is thoroughly rinsed. Seamlessl™ Lasts up to 12 - 16 weeks
3. Apply STEP 3 on wet towel dryed hair at the basin as you would apply treatment, from roots to end. STEP 3 must remain in hair for 1 minutes. Follow by rinsing hair out 1%. It is important to ensure that hair is thoroughly rinsed.
4. Blow dry hair 1% (an aggressive blow dry is not needed). Follow by flat ironing hair. Divide the hair into small sections of hair and flat iron each section at 22°C and at a moderate and continuous velocity, 1-12 times each section. Note: For weak and brittle hair, use a lower flat iron temperature. Keep in mind that this will reduce the straight result achieved.
5. Finish and style hair as usual.

The S1 Keratin Step 1 – Clarify is a deep-cleansing shampoo formulated to prepare the hair for the
S1 Keratin Straightening Treatment. Designed to thoroughly remove product build-up, excess oils, and impurities, it
opens the hair cuticle to ensure optimal absorption of the keratin smoothing formula. Infused with Panthenol,
Menthol, and hydrating agents, it cleanses effectively while leaving hair refreshed and ready for treatment.

Hair Benefits

• Deeply cleanses to remove residue and build-up


• Opens the cuticle for optimal keratin absorption


• Prepares hair for long-lasting straightening results


• Refreshes with menthol for a clean, invigorated feel


• Supports smoother, more even treatment application

Key Ingredients

• Aqua


• Sodium Laureth Sulfate


• Cocamide DEA


• Sodium PCA


• Panthenol


• Cocamidopropyl Betaine


• Parfum


• Sodium Chloride


• Phenoxyethanol


• Menthol


• Disodium EDTA


• Hexyl Cinnamal


• Ethylhexylglycerin


• Linalool


• Glycerin

Use Directions

Shampoo hair twice with STEP 1. The first shampoo should be concentrated on the scalp, providing a light massage. Shampoo and rinse as usual. The second shampoo should be concentrated on hair length and tips. STEP 1 must remain in hair for 1 minutes before being rinsed out. Ensure hair is rinsed out at 1%.
Blow dry hair to 8%.

The S1 Keratin Step 2 – Keratin is the core treatment of the S1 Keratin Straightening System.
Formulated with a powerful blend of organic acids, keratin proteins, amino acids, and hydrating agents, it works
to smooth, straighten, and rejuvenate the hair from within. Designed to reduce volume, eliminate frizz, and
enhance shine, this professional-grade formula transforms hair while maintaining its strength and health.

Once applied, Step 2 is completely rinsed before blow drying, making hair easier to style and iron. The result is
silky, manageable, and glossy hair with results lasting up to 4 months.

Hair Benefits

• Smooths and straightens for a sleek, polished finish


• Eliminates frizz and reduces excess volume


• Rebuilds and strengthens with hydrolysed proteins and amino acids


• Hydrates deeply with hyaluronic acid and panthenol


• Delivers long-lasting results for up to 4 months

Key Ingredients

• Aqua


• Cetearyl Alcohol


• Propylene Glycol


• Glycolic Acid


• Lactic Acid


• Cyclopentasiloxane


• Cetyl Alcohol


• Ceteareth-2


• Parfum


• Behentrimonium Chloride


• Amino Bispropyl Dimethicone


• Dimethiconol


• Dimethicone


• Behentrimonium Methosulfate


• Polyacrylamidopropyltrimonium Chloride


• TEA-Dodecylbenzenesulfonate


• Trideceth-12


• Isopropyl Alcohol


• Alcohol


• Cetrimonium Chloride


• Cyclomethicone


• Poloxamer 338


• Salicylic Acid


• Glycerin


• Hexyl Cinnamal


• Arginine HCL


• Hyaluronic Acid


• Panthenol


• Linalool


• Creatine


• Glycine


• Hydrolyzed Corn Protein


• Hydrolyzed Soy Protein


• Hydrolyzed Wheat Protein


• Proline


• Serine


• Polyaminopropyl Biguanide


• Acetyl Cysteine


• Sodium Hyaluronate


• Phenoxyethanol


• Thioctic Acid


• Ethylhexylglycerin

Use Directions

Starting from 1/2 cm from the scalp, apply STEP 2 to hair from roots to tips comb thoroughly. STEP 2 must remain in hair for 2 minutes. Follow by rinsing hair out 1%. It is important to ensure that hair is thoroughly rinsed. Seamlessl™ Lasts up to 12 - 16 weeks

The S1 Keratin Step 3 – Mask is the final stage of the S1 Keratin Straightening System, designed
to lock in moisture, seal the cuticle, and enhance the longevity of the straightening treatment. Enriched with
hydrolysed proteins, amino acids, and nourishing sweet almond oil, it restores softness, strengthens hair fibres,
and boosts shine.

This rich, smoothing mask works to rejuvenate hair after the straightening process, leaving it silky, manageable,
and resistant to frizz. It supports lasting smoothness and hydration while maintaining the sleek, polished
results of your keratin treatment.

Hair Benefits

• Seals the cuticle to lock in moisture and treatment benefits


• Nourishes with proteins, amino acids, and natural oils


• Restores softness and smoothness after straightening


• Strengthens hair fibres to prevent breakage


• Enhances shine and manageability for a salon-fresh finish

Key Ingredients

• Aqua


• Cetearyl Alcohol


• Cyclopentasiloxane


• Propylene Glycol


• Prunus Amygdalus Dulcis (Sweet Almond) Oil


• Dimethiconol


• Panthenol


• Dimethicone


• Cetrimonium Chloride


• Parfum


• Alcohol


• Hydrolyzed Soy Protein


• Hydrolyzed Corn Protein


• Hydrolyzed Wheat Protein


• Amino Bispropyl Dimethicone


• Glyceryl Stearate


• Phenoxyethanol


• Hydroxyethylcellulose


• TEA-Dodecylbenzenesulfonate


• Cyclomethicone


• Poloxamer 338


• BHT


• Trideceth-12


• Hexyl Cinnamal


• Ethylhexylglycerin


• Aspartic Acid


• Linalool


• Citric Acid


• Glutamic Acid


• Polyaminopropyl Biguanide


• Glycine


• Proline


• Arginine


• Serine


• Threonine


• Alanine


• Creatine

Use Directions

3. Apply STEP 3 on wet towel dryed hair at the basin as you would apply treatment, from roots to end. STEP 3 must remain in hair for 1 minutes. Follow by rinsing hair out 1%. It is important to ensure that hair is thoroughly rinsed.
4. Blow dry hair 1% (an aggressive blow dry is not needed). Follow by flat ironing hair. Divide the hair into small sections of hair and flat iron each section at 22°C and at a moderate and continuous velocity, 1-12 times each section. Note: For weak and brittle hair, use a lower flat iron temperature. Keep in mind that this will reduce the straight result achieved.
5. Finish and style hair as usual.